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February 19th, 2011

For an alliance with Foxconn channels CMO LED market grab

LED Display, by led.

Due to the strong demand for the global Led Display market, catalytic effect, the mainland has LED LCD market expected to grow to 25% of the end of the year. LED LCD display for the full sights on market share, CHIMEI Chimei brand announced the world’s hundred channels of enterprise services business Foxconn closely aligned, large-scale boutique CHIMEI LED Taiwan LCD monitors, by Foxconn in the country’s vast sales network, the layout of China’s consumer market; one is laden with strong product and brand marketing advantages of a channel to provide a complete layout of Place, I believe the future through two multiply the strength of enterprises will be able to quickly penetrate and lift CHIMEI Church monitor brand in the mainland U.S. market position. CHIMEI LCD Monitor 2011 sales target of the mainland will be more than 30 million units to set the target in the display market within three years squeezed into the top ten mainland.

CHIMEI LCD Monitor Chi Mei Lighting Group Business Unit and Director of Music, said Yu Min, attaches great importance to CHIMEI path past a balanced development, CHIMEI relationship with the channel, but also do not generally emphasize cooperation, but in a symbiotic partnership, to achieve brand win-win situation with the channel, I believe the two groups again with Chi Mei and Foxconn’s hands, will be able to see the future CHIMEI Led Display optimistic all products in the Chinese market, the rapid penetration.

Yu Min Yue pointed out, CHIMEI distribution channels in China and develop strategy, will adopt a brand with Foxconn CHIMEI monitor existing channels as the main channel closely integrate their resources and brand competitive advantage. In a future battlefield, such as Beijing, Shanghai, Guangzhou, Cyber, Bainaohui, the Pacific and other major IT stores, the flagship by Foxconn brand image quickly build store sales; and Foxconn’s five administrative regions by Channel Business at the end of the main provinces in the country, over provisioning more than 20 provincial-level agents to radiation two to three cities in the distribution market; also on behalf of the distribution system through the province’s rapid economic growth for four to six class city, the penetration, to achieve “a hundred thousand city store” sales base scale, comprehensive coverage to the rural township market purposes.

LCD display for the full layout of the Chinese market, CHIMEI Chimei brand starting this month, will be a comprehensive listing of 18.5 to 23.6-inch LCD CHIMEI LED Tube new products, expected end of the year will occur in the overweight, the introduction of other more LED Series models, to strong lineup of full-size product line, comprehensive layout of the sales network in China. Expectations of the future through the rich in product planning, coupled with the maintenance of both the quality of service network, established Chi Mei CHIMEI LCD brand in the world-class experts in leadership.

CHIMEI LED LCD display, including 18.5 inches ~ 23.6 inches wide variety of sizes all new models, the whole series has three new exclusive technology, including an exclusive 720 degree “three-dimensional color gamut” color technology, and equipped with CCE Pro color genetic engineering , LED all models up to tens of millions more dynamic contrast, levels of realistic three-dimensional full color, image quality and natural flow, the strong majority of consumers to attract new eyeballs. Focus of the main requirements for the three-dimensional color gamut, high dynamic contrast, super energy-saving, this high quality LED displays, has the world’s largest supplier of high quality white LED LED die, coupled with the Chi Mei Group, the high diffusion of lead within light film and exclusive 720 degree three-dimensional color tuning technology, very competitive market

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